Microsoft adCenter Labs – A Unique Web Site You Must Visit!

Microsoft has given us a resource we should all take advantage of, the MicroSoft adCenter Labs!  It has approximately 20 tools, many unique and I have never seen offered elsewhere.

My favorite of these is the one for “Detecting Online Commercial Intention”.

We all know that it does not matter how many visitors we can get to view our web site that we have designed to sell a particular product if the visitors have no intention to purchase what you have to offer. “Buyer Keywords” is important for commercial sites.

This commercial intention tool will measure the commercial viability of a keyword or a URL.  It is not guaranteed to be 100% accurate but will at least give you an indication of its strength. Here is a screen-shot of the tool.  I measured the keywords “wealthy affiliate”.  A score of over 50 is considered a strong commercially viable keyword.

This is a truly unique and useful tool.  Yes, there are tools you can purchase that will do the same thing and better, such as my favorite, Market Samurai, but this tool is free and should not be ignored by those not quite ready to invest into the purchase of software.

At MicroSoft adCenter Labs there are some other fantastic tools that are very unique. In my page on additional resources I list a site for some webmaster tools.  However, those can be found in quite a few locations on the internet. Many of these tools, quite frankly, I have never seen before!

Audience Intelligence Tools

• Demographics Prediction
• Detecting Online Commercial Intention
• Explore MSN

Keyword Research Tools

• Entity Association Graph
• AdLabs Keyword Service Platform (KSP)
• Keyword Forecast
• Keyword Group Detection
• Keyword Mutation Detection
• Search Funnels

Content Analysis Tools

• Ad Text Writer
• Content Categorization
• Context-Based Acronym Resolution
• Cross-Language Keyword Suggestion
• Entity Analysis
• Location Platform
• People Name Detection
• Product Classification
• Sensitive Web page Detection
• Visual Product Browsing

Video & Interactive Media Tools

• Intelligent Bug ads
• Video Hyperlink 

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